In this article about Google Tag Manager I will give you an overview about the important settings about tags, triggers and variables. Also how to organize best your GTM structure to keep a good overview. For more details you can have a look in the reffered links, mostly from google support and also from CXL…
Intermediate Google Analytics In the second part of my Google Analytics blog, we go a bit more in detail, which parameters you can set up in GA to better understand how to filter, segment, get your customized reports and finaly how to configure marketing channels. Also I want to share the concept about Cross-Domain-Tracking and…
Introduction getting to know Google Analytics Basics Why google analytics? In short, the main reason why you use GA is to track data and user behavior in order to identify where there is potential for optimization. GA is a very powerful tool, with many setting options, various user levels and filters with regular expressions for…
User Testing How user testing differs from A / B testing A/B testing involves hundreds if not thousands of people, while user testing can be done with 10 people or less. Usability tests dont need a running online website – could be to each milestone point of the designing process a/b tests is with users…