Content strategy and SEO for lead generation – Review
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Content strategy and SEO for lead generation – Review

Intro In this article about E-Mail Marketing, I will give you a short overview about different aspects why you should use email marketing for your business. We speak about conditions for an email provider, oportunities with different kind of campaigns, guidelines for opt-in process, segments, lead scoring, KPI´s and some optimization best practices. Further more…

Email marketing – Review
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Email marketing – Review

Intro In this article about E-Mail Marketing, I will give you a short overview about different aspects why you should use email marketing for your business. We speak about conditions for an email provider, oportunities with different kind of campaigns, guidelines for opt-in process, segments, lead scoring, KPI´s and some optimization best practices. Further more…

Conversion and Growth Channel – Review
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Conversion and Growth Channel – Review

Intro In this article about Landing Page Optimization I will give you an overview/insight about the concept how to structure a landingpage. This article follows a holistic approach and brings together topics from psychological, technical, scientific and visual design Feel free to comment or ask any question. Happy to help where I can. Product Messaging…

Landing Page Optimization – Review

Landing Page Optimization – Review

Intro In this article about Landing Page Optimization I will give you an overview/insight about the concept how to structure a landingpage. This article follows a holistic approach and brings together topics from psychological, technical, scientific and visual design Feel free to comment or ask any question. Happy to help where I can. benefits of…

Research
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Conversion Research and Testing 1/2 – Review

Conversion optimization is a process. “If you can’t describe what you’re doing as a process, you don’t know what you’re doing. (William Deming)” ->Asking the right qustions leads you to a well structered and good conversion optimized website. Where are the problems? What are the problems? Why is it a  problem? Turning known issues into…

A casual business man looking at a marketing plan
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Growth Marketing Foundations 2/2 – Review

Why we need a user-centric approach to marketing? It is clear to everyone that since the use of search engines on the Internet, information has become transparent and accessible to everyone. In addition, there are all the promising (product) advertisements, blog posts or comparison sites that make it easier for consumers to decide on a…