Content strategy and SEO for lead generation – Review
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Content strategy and SEO for lead generation – Review

Intro In this article about E-Mail Marketing, I will give you a short overview about different aspects why you should use email marketing for your business. We speak about conditions for an email provider, oportunities with different kind of campaigns, guidelines for opt-in process, segments, lead scoring, KPI´s and some optimization best practices. Further more…

Email marketing – Review
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Email marketing – Review

Intro In this article about E-Mail Marketing, I will give you a short overview about different aspects why you should use email marketing for your business. We speak about conditions for an email provider, oportunities with different kind of campaigns, guidelines for opt-in process, segments, lead scoring, KPI´s and some optimization best practices. Further more…

Conversion and Growth Channel – Review
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Conversion and Growth Channel – Review

Intro In this article about Landing Page Optimization I will give you an overview/insight about the concept how to structure a landingpage. This article follows a holistic approach and brings together topics from psychological, technical, scientific and visual design Feel free to comment or ask any question. Happy to help where I can. Product Messaging…